BOOK DEALS: WHAT’S SELLING IN NONFICTION (8.17.10)

August 17th, 2010

This weekly list covers prescriptive nonfiction books. For more details on publishing deals – including agents, editors, publishers, and book descriptions – visit PublishersMarketplace and subscribe to the Deals Report

COOKING

SUFFERING SUCCOTASH
Stephanie Lucianovic

HOW-TO

CONNECT!: A Simple Guide to Public Speaking for Writers
Linda Apple

PARENTING

WHAT YOUR CHILD NEEDS TO KNOW ABOUT SEX
Dr. Fred Kaeser

WAR OF THE WORLDS: How Science and Spirituality Struggle to Seize the Future
Leonard Mlodinow

10-MINUTE PUPPETS
Noel MacNeal

IF ONLY
Lauren Sandler

REFERENCE/GENERAL/OTHER

THE GENIUS OF DOGS
Vanessa Woods

A MERCILESS PLACE: The Fate of Britain’s Convicts after the American Revolution
Emma Christopher

RUN TO FAILURE
Abrahm Lustgarten

RADICAL-IN-CHIEF: Barack Obama and the Untold Story of American Socialism
Stanley Kurtz

REAL COMMON SENSE: Using America’s Founding Values to Stop the Extreme Right from Hijacking Our Nation
Brian Kahn

THE ESSENTIAL AMERICAN: 21 Documents and Speeches Every American Should Read
Jackie Gingrich Cushman

YOUNG GUNS: A New Generation of Conservative Leaders
Whip Kevin McCarthy

THE END OF MEN
Hanna Rosin

WHAT COLOR IS MY WORLD?
Raymond Obstfeld

FIRST STEP 2 FOREVER: My Story
Justin Bieber

YOU CAN’T ALWAYS WANT WHAT YOU GET
Sarah Colonna

GRACE AND GRIT: My Fight for Fairness at Goodyear and Beyond
Lilly Ledbetter

BUILDING A BETTER TEACHER
Elizabeth Green

THE BLOWOUT EXPERIMENT: Tracking the Oil, Science and Stories of the Gulf Catastrophe
Mark Schrope

ANIMAL MADNESS
Laurel Braitman

THE MAKINGS OF A MONSTER
Caitlin Rother

THE LAST MEAL: Defending an Accused Mass Murderer
Dennis Shere

RELIGIOUS/SPIRITUAL/METAPHYSICAL

MAKING LIFE MATTER
Shane Stanford

SELF-HELP/ADVICE/RELATIONSHIPS

THINK: A Modern Girl’s Manifesto for Staying Smart in a Dumbed Down World
Lisa Bloom

DANGEROUS INSTINCTS
Alisa Bowman

THE STRATEGIST: Being the Leader Your Business Needs
Cynthia Montgomery

THE WALL STREET VIRUS
Christopher Steiner

BOOK DEALS: WHAT’S SELLING IN NONFICTION (8.10.10)

August 10th, 2010

This weekly list covers prescriptive nonfiction books. For more details on publishing deals – including agents, editors, publishers, and book descriptions – visit PublishersMarketplace and subscribe to the Deals Report

BUSINESS/FINANCE/INVESTMENT

FLYING WITHOUT A NET: Turning your Fear of Change into Fuel for Success
Thomas DeLong

THE HEALTHY ORGANIZATION
Patrick Lencioni

ALWAYS ON: How the iPhone Unlocked the “Anything-Anytime-Anywhere” Future — and Locked Us In
Brian Chen

GOLD MEDAL STRATEGIES: Business Lessons from America’s Miracle Team
Jim Craig

THE ROWER’S CODE
Marilyn Krichko

COOKBOOKS

BAKING A MASTERPIECE
Heather Baird

HEALTH/FITNESS/DIET

MD’s COMMON SENSE MEDICINE
Josh Kosowsky

HEALING FROM WITHIN
Dr. V.A. Shiva

HOW-TO

THE ORCHID WHISPERER
Bruce Rogers

VAMPYRE MAGICK
Father Sebastiaan

SKIRT-A-DAY
Nicole Smith

PARENTING

THE CONFLICT: The Woman and the Mother
Elisabeth Badinter

A BRIEF HISTORY OF BABIES: Suck, Smile, Touch, Toddle
Nicholas Day

REFERENCE/GENERAL/OTHER

THE ELEMENTS OF F%@ STYLE
Chris Baker
Jacob Hansen

500 TWEETS OF WISDOM: Simple Wisdom for Complex Lives
Lori Deschene

FBOMB
Julie Zeilinger

MEN IN BLACK
Nick Redfern

JIM HENSON BIOGRAPHY
Brian Jay Jones

500 DAYS: An Epic of Liberation
Alex Kershaw

CONFESSIONS OF A RELUCTANT FEMINIST
Debora Spar

EFFIE: The Passionate Lives of Effie Gray
Suzanne Fagence Cooper

TEA PARTY JESUS
David Coulter

THE TEENAGE BRAIN
Amy Ellis Nutt

HOW TO TEACH YOUR DOG ABOUT EINSTEIN
Chad Orzel

TRADITION!: The Story of “Fiddler on the Roof”
Barbara Isenberg

LZ-’75: The Lost Chronicles of Led Zeppelin’s 1975 American Tour
Stephen Davis

THE HOT ONE
Carolyn Murnick

PLAYING DUMB
Steven “Steve-O” Glover

DEVOTION AND DEFIANCE: One Woman’s Crusade for Justice in Pakistan
Humaira Shahid

TRUE SPIRIT
Jessica Watson

WHITER SHADES OF PALE: The Stuff White People Like from Coast to Coast
Christian Lander

RELIGIOUS/SPIRITUAL/METAPHYSICAL

THE THREE MARYS
Eva Gibson

THE WITCHES’ BOOK OF THE DEAD
Rosemary Ellen Guiley

HOW THE BIBLE BECAME HOLY
Michael Satlow

SELF-HELP/ADVICE/RELATIONSHIPS

SPIRITS TO THE RESCUE: Healing Grief with Help from the Other Side
Medium Mark Anthony

THE HOARDER IN YOU
Dr. Robin Zasio

MISSION: ADULTHOOD: Navigating the Milestones Between 18 and 30
Hannah Seligson

WHY CAN’T HE BE MORE LIKE ME
Poppy Smith

BOOK DEALS: WHAT’S SELLING IN NONFICTION (8.3.10)

August 3rd, 2010

This weekly list covers prescriptive nonfiction books. For more details on publishing deals – including agents, editors, publishers, and book descriptions – visit PublishersMarketplace and subscribe to the Deals Report

BUSINESS/INVESTING/FINANCE

THE LEAN STARTUP
Eric Ries

MAKING MILLION DOLLAR DECISIONS: How the Best Companies Land the Best People
David Jones, PhD

ACCSELLERATION: Supercharging Your Sales Superiority
Mark Rodgers

DIGITIZE
Aaron Shapiro

FINDING YOUR ENTREPRENEURIAL DNA: How to Decide What Kind of Entrepreneur You Are, Decide Your Best Business Opportunity, and Build a Business Plan That Reflects Your Ambition
Joe Abraham

SUPREME COURT MYTHS: Why the Supreme Court is Not a Court And Why Its Justices Are Not Judges
Eric Segall

COOKBOOKS

FEED ME BUBBE
Bubbe Honig, Avrom Honig and Lucy Baker

COOK FOR GOOD
Linda Watson

PORTLAND TO PORTLAND: The Craft Beer Lover’s Guide to the 500 Best American Watering Holes
Christian DeBenedetti

HEALTH/FITNESS/DIET

BALANCE YOUR HORMONES, BALANCE YOUR LIFE
Claudia Welch

HOW-TO

HERE’S THE SITUATION
Michael (The Situation) Sorrentino

PARENTING

MD’s CHILD IN MIND: A Parent’s Most Important Role
Claudia Gold

I’M NO SUPERWOMAN: How Today’s Moms Are Embracing Imbalance and Finding Joy in the Juggle
Samantha Parent

WHY HAVE KIDS?: The Truth About Parenting and Happiness
Jessica Valenti

REFERENCE/GENERAL/OTHER

THE SICARIO: A Life Story
Charles Bowden and Molly Molloy

ALL GAYS GO TO HEAVEN
Reece Wyman Manley

THE GREAT AMERICAN CEREAL BOOK
Marty Gitlin

RUNNING WITH JOY
Ryan Hall

THE ROAD TO NUCLEAR ARMAMENT: The Third-World Threat
Al Venter

WITH CHARITY FOR ALL
Kenneth Stern

HIGH LATITUDES
Farley Mowat

THE ENCYCLOPEDIA OF PULP HEROES
Jess Nevins

OLD WORLD WITCHCRAFT
Raven Grimassi

DISASTER ON THE HORIZON: The Deepwater Well Blowout: What Happened and Why
Bob Cavnar

OVER EASY
Mimi Pond

SEX, BOMBS, AND BURGERS: How War, Pornography, and Fast Food Have Shaped Modern Technology
Peter Nowak

THE LAST VIKING
Stephen Bown

HOMELAND SECURITY: MAKING IT WORK
John Mueller and Mark Stewart

A MERCILESS PLACE: The Fate of Britain’s Convicts after the American Revolution
Emma Christopher

AWKWARD FAMILY PET PHOTOS
Mike Bender and Doug Chernack

THE NERDIST WAY
Chris Hardwick

THAT’S WHY I’M HERE: THE CHRIS AND STEFANIE SPIELMAN STORY
Chris Spielman

THE END OF BOYS
Peter Hoffmeister

HEALING HOME: An ER Doctor Returns to His Hurting City
Dr. Sampson Davis

THE GRID
Gretchen Bakke

DELIVERING DEVELOPMENT: Globalization’s Shoreline and the Road to a Sustainable Future
Edward Carr

PINKERTON’S WAR: Assassins, Insurgents and the Birth of the Secret Service
Jay Bonansinga

THE WAR AT OUR DOOR: Mexican Drug Cartels in America
Sylvia Longmire

THE DRUNKEN BOTANIST: The Plants that Create the World’s Great Drinks
Amy Stewart

GRACE NOTES: A JOURNEY INTO SYNESTHESIA
Maureen Seaberg

GIRL HUNTER: One Girl, Redefining Slow Food, One Hunt at a Time
Georgia Pellegrini

ALL RISE! The Remarkable Journey of Justice Alan Page
Bill McGrane

THE PAPER GARDEN: An Artist Begins Her Life’s Work at 72
Molly Peacock

RELIGIOUS/SPIRITUAL/METAPHYSICAL

DESTINY VS. CHOICE: The Scientific and Spiritual Evidence Behind Fate and Free Will
Marie Jones

THE BEST SPIRITUAL WRITING 2011
Philip Zaleski

THE BEST SPIRITUAL WRITING 2012
Philip Zaleski

TANTRA YOGA SECRETS: 18 Transformational Lessons to Serenity, Radiance, and Bliss
Mukunda Stiles

GEMS OF WISDOM
Angela Breidenbach

ANSWERING THE CALL: Inspirational Devotionals from a Tested Paramedic
Pat Patterson

OPEN YOUR HYMNAL: Devotions That Harmonize Scripture With Song
Denise Kelso

SCIENCE

KEEPER OF THE LEXICON
Andrew Halloran

SELF HELP/ADVICE/RELATIONSHIPS

BE THE WIFE YOUR HUSBAND NEEDS
Rick Johnson

AWFUL FIRST DATES
Sarah Wexler

SAVOR THE MARSHMALLOW NOW!
Joachim de Posada

THE ART OF UNCERTAINTY: How to Live in the Mystery of Life and Love It
Dennis Merritt Jones

HOW TO CREATE CHEMISTRY WITH SOMEONE FOR LIFE
Leil Lowndes

BOOK DEALS: WHAT’S SELLING IN NONFICTION (7.26.10)

July 26th, 2010

This weekly list covers prescriptive nonfiction books. For more details on publishing deals – including agents, editors, publishers, and book descriptions – visit PublishersMarketplace and subscribe to the Deals Report.

BUSINESS/FINANCE/INVESTMENT

LEAD WITH PURPOSE
John Baldoni

DECLINE AND CONSEQUENCES
Pete Engardio

THINK LIKE AN ENTREPRENEUR
Gregg Fairbrothers

COOKBOOKS

A GIRL AND HER PIG
April Bloomfield

AMERICAN FLAVORS
Andrew Carmellini

AT ELIZABETH DAVID’S TABLE
Elizabeth David

THE FOOD OF MOROCCO
Paula Wolfert

COOKFIGHT
Julia Moskin and Kim Severson

THE UNITED STATES OF PIE
Adrienne Kane

THE NAPTIME CHEF: Fitting Great Food into Family Life
Kelsey Banfield

PARENTING

TEN TINY TOES
Todd Tarpley

INTUITIVE PARENTING
Mayim Bialik

REFERENCE/GENERAL/OTHER

AND ON PIANO, NICKY HOPKINS!: The Extraordinary Life of the World’s Greatest Sideman
Julian Dawson and Nicky Hopkins

GREEN LEGACY
Rick Pruetz

DARK HUNTERS: The Dirlewanger Brigade
Christian Ingrao

OBAMA ON THE COUCH
Dr. Justin Frank

FILM SCHOOL: How a Middle Age Midwesterner made it through USC Film School and got into Network Television
Steve Boman

CRAP I BOUGHT ON EBAY: Our Shopping Spree in the Wal-Mart of Weird
Cary McNeal and Beverly Linzer

SWIMMING IN THE DAYLIGHT: An American Student, a Jewish Dissident in the Soviet Union, and the Gift of Hope
Lisa Paul

TERRA FIRMA
Amy Irvine

NEXT YEAR IN HAVANA
Maria Rosa Menocal

THE PIRATE HANDBOOK
Pat Croce

THE BEE GEES: A Biography
David Meyer

IT’S ALL ABOUT THE BIKE: The Pursuit of Happiness on Two Wheels
Robert Penn

RELIGIOUS/SPIRITUAL/METAPHYSICAL

MAN ON THE RUN: Helping Hyper-Hobbied Men Recognize the Best Things in Life
Ezekiel Pipher

BOOK DEALS: WHAT’S SELLING IN NONFICTION (7.20.10)

July 20th, 2010

This weekly list covers prescriptive nonfiction books. For more details on publishing deals – including agents, editors, publishers, and book descriptions – visit PublishersMarketplace and subscribe to the Deals Report.

BUSINESS/FINANCE/INVESTMENT

RESHAPING THE WORK-FAMILY DEBATE: Why Men and Class Matter
Joan Williams

CURATION NATION: How to Profit in the New World of User-Generated Content
Steve Rosenbaum

COOKBOOKS

GROWING FOODIES
Michelle Stern

SAVING THE SEASON: A Year in the Kitchen, Canning and Preserving
Kevin West

SAVORY SWEET LIFE
Alice Currah

THE MEATBALL SHOP COOKBOOK
Chef Daniel Holzman and Michael Chernow

HEALTH/FITNESS/DIET

COMBAT TRAUMA
Jim Johnson

THE WOMEN’S PILL BOOK
Deborah Mitchell

STRONG BODY, SHARP MIND: The 12-Week Tai Chi Solution
Peter Wayne, Mark Fuerst, and the Editors of Harvard Health Publications

REFERENCE/GENERAL/OTHER

PLAYING WITH PURPOSE
Mike Yorkey

THE CRITICAL COMPANION TO J.R.R. TOLKIEN
Jay Ruud

SWING: The Rise of Independent Voters and How They Could Change the Future of American Politics
Linda Killian

ANSWER ME THIS
Helen Zaltzman and Olly Mann

DONT BE EVIL: Filter Bubbles, Click Signals, And Why It Matters That the Net Knows Your Name
Eli Pariser

FORTY DAYS AND FORTY NIGHTS
Dirk Hayhurst

THE ALCHEMIST
Paulo Coelho, with illustrations by Daniel Sampere

THE MYTH OF CHOICE
Kent Greenfield

BETWEEN THE BUSHES: The Struggle to Define Reaganism in the Conservative Age, 1989-2009
Thomas Schaller

SIBERIAN EDUCATION
Nicolai Lilin

PAPER DOLLHOUSE
Dr. Lisa Masterson

TO SAVE A NATION
Carlo D’Este

THE GUERRILLA FACTORY
Tony Schwalm

THE INVENTION OF PARIS
Joan DeJean

BLOWOUT
Carl Safina

TELEVISION ART
David Lavery

YANKEE MIRACLES
Ray Negron and Sally Cook

MY FIRST LADIES: A FLORAL HISTORY OF THE WHITE HOUSE
Nancy Clarke, with Christie Matheson

RELIGIOUS/SPIRITUAL/METAPHYSICAL

MOVEMENTS THAT CHANGED THE WORLD
Steve Addison

THE SEVEN SPIRITUAL LAWS OF SUPERHEROES
Deepak Chopra and Gotham Chopra

GOSPEL WAKEFULNESS
Jared Wilson

SCIENCE

GETTING TO OLD GROWTH: Adventures in the Eastern Forests
Joan Maloof

CRASHES AND COLLAPSES
Thomas Bohan

SCIENCE VS. CRIME
Max Houck

FIREARMS AND FINGERPRINTS
Edward Hueske

DRUGS, POISONS AND CHEMISTRY
Suzanne Bell

MINIWEAPONS 2: Secret Agents and Espionage
John Austin

THE SELF-ILLUSION: Why There Is No You Inside Your Head
Bruce Hood

BLOOD, BUGS AND PLANTS
R.E. Gaensslen

HAIRS AND FIBERS
Max Houck

FAKES AND FORGERIES
Suzanne Bell

SELF-HELP/ADVICE/RELATIONSHIPS

WHIPPED: A Professional Dominatrix Shares The Secrets to Wrapping Men Around Your Little Finger
“Mistress Ardenne” and Arden Leigh

GLAD NO MATTER WHAT: Transforming Loss and Change into Gift and Opportunity
Sark

CODE TO JOY
Dr. George Pratt and Dr. Peter Lambrou, with John David Mann

Marketing Tips For Authors: Stop Marketing and Start Engaging

July 14th, 2010

By Susan Gilbert. Reprinted from “The Book Marketing Expert newsletter,” a free ezine offering book promotion and publicity tips and techniques. http://www.amarketingexpert.com

One of the biggest mistakes people make in social media marketing is actually marketing. The first message that reaches your potential customer shouldn’t be a sales pitch. You need to take the time to engage and gain your audiences’ trust. A good example of this is by using a Facebook Fan Page which gives you the perfect opportunity to do this.

Most of the people who fail on Facebook do so because the instant they get the attention of their prospects they start hitting them with hard sales pitches and requests.

Remember Facebook (or any other social media) is like going into someone’s personal home. You are not a door-to-door salesman who is selling vacuum cleaners or insurance. You want to act in the same way a real visitor would by sitting down and engaging in conversation.

Direct response marketers have proven that it takes on average between 5 and 7 interactions with a person before they will become a customer. This means that you need to have a back and forth exchange – not a one-way conversation/sales message anymore.

A Facebook Fan Page gives you this ability through the status updates, video, and notes facility.

You have a platform to demonstrate your authority and expertise and you can effortlessly pre-sell your potential customers.

You can do this by answering any questions and educating them so when they are ready to buy your products or services they are armed with the right information.

Your aim is to position yourself as the trusted advisor. In an online social media world trust is one of the most valuable commodities.

BOOK DEALS: WHAT’S SELLING IN NONFICTION (7.13.10)

July 13th, 2010

This weekly list covers prescriptive nonfiction books. For more details on publishing deals – including agents, editors, publishers, and book descriptions – visit PublishersMarketplace and subscribe to the Deals Report

BUSINESS/FINANCE/INVESTMENT

77 REASONS WHY YOUR LAST BOOK WAS REJECTED (and what you can do about them)
Mike Nappa

SURROUNDED AND OUTNUMBERED: How To Win when You’re in the Minority
William Crano

BEYOND ROI SELLING: Building Your Business Case to Win in the C-Suite
Michael Nick

COOKBOOKS

VIETNAMESE COOKING
Charles Phan

GROW. COOK. EAT
Willi Galloway

BLISSFUL BITES: Meals that Nourish Mind, Body and Planet
Christy Morgan

HEALTH/FITNESS/DIET

IS THIS NORMAL?
Dr. John

DR. BAL CARTER’S WHOLE LIFE PROSTATE BOOK
Dr. H. Ballentine Carter and Gerald Secor Couzens

UNJUNK YOUR JUNK FOOD: HEALTHY ALTERNATIVES TO CONVENTIONAL JUNK FOODS
Andrea Donsky and Randy Boyer with Lisa Tsakos

HOW-TO

BURDA STYLE GUIDE TO SEWING
Nora Abousteit and Alison Kelly

HANDBAG DESIGNER 101
Emily Blumenthal

PARENTING

WHAT DO YOU EXPECT? SHE’S A TEENAGER!
Arden Greenspan-Goldberg

RELIGIOUS/SPIRITUAL/METAPHYSICAL

DELIGHT YOURSELF IN THE LORD…EVEN ON BAD HAIR DAYS
Sandra Bricker, Kristin Billerbeck, Diann Hunt, Debby Mayne and Trish Perry

365 WAYS TO RAISE YOUR FREQUENCY
Melissa Alvarez

SCIENCE

OUR MOODY STAR: The Untold Story of How the Sun Shapes History and Daily Life
Lawrence Joseph

WHAT WE KNOW ABOUT CLIMATE CHANGE
Climate Central

SELF-HELP/ADVICE/RELATIONSHIPS

NANCY QUE HAGO?
Nancy Alvarez

THE NOW EFFECT: How This Moment Can Change the Rest of your Life
Elisha Goldstein, Ph.D

THE BODY LANGUAGE OF DATING
Tonya Reiman

WORKING GIRL: The Fabulous Life on Thirty Grand
Laurel House

Marketing Tips For Authors: The Real Secret to Twitter

July 7th, 2010

By Penny Sansevieri. Reprinted from “The Book Marketing Expert newsletter,” a free ezine offering book promotion and publicity tips and techniques. http://www.amarketingexpert.com

If you’ve ever been impressed by the number of followers someone has on Twitter, I have a newsflash for you: it doesn’t matter. The thing is, you can buy followers (no, I’m not kidding) sort of like buying mailing lists. How effective is buying followers? Well, let me ask you: How effective was the last mailing list you bought? Whatever your answer is I can guarantee you that buying Twitter followers will be far less effective. Why? Because social media does not favor automation, it favors engagement, interaction, and yes, being social.

You might be interested in knowing someone’s Twitter-reach or you might be trying to determine if your campaign is effective. Here are some key things to look at when measuring anyone’s Twitter-success:

  1. How active is the person on Twitter?
  2. How relevant to their market are their updates? For example did a mystery author just tell you she’s washing her cat?
  3. How much do they broadcast vs. communicate?
  4. How often are they retweeted?
  5. How many Twitter lists are they on?

One of the best ways to determine if your Twitter campaign is effective – or someone else’s – is by gauging how often they are retweeted. Retweeting is an important factor in Twitter, possibly the most significant means to determine an effective Twitter person from an ineffective one. In fact, Twitter popularity lists aren’t based on the amount of followers but rather on the amount of activity in a campaign. When I recently pulled up a list of the top 10 Twitter-ers in Southern California, I found that many in the top 10 didn’t even break 10,000 followers.

How can you determine how active an account is? There are a few services that you might want to look into. The first is Retweet Rank . This service shows you (by user) how much someone has been retweeted as well as their most popular retweeted posts.

Twitter Analyzer is another great tool for determining how far tweets have traveled. You can isolate a user or a particular Twitter-stream. Very useful site!

How can you increase your tweet-ability? Here are a few tips to help you grow your Twitter campaign:

1) Know what your followers want: the first piece sounds simple but could take you the most amount of time. Candidly, it took me three months to finally get a handle on what my followers wanted and what seemed to rank high on the retweeting scale. If you don’t know what your followers want, try following popular people in your market and see what they are posting about. Use this as a guideline to help you dig deeper into what your market wants.

2) Share useful advice: now that you’ve determined what your followers want to see on Twitter, make sure the information you are sharing is helpful. I know this sounds like an oxymoron. If you’ve determined what your followers want of course what you tweet on will be helpful, right? Wrong. Ask yourself what they need, not what you think they want. There is a big difference.

3) Don’t overtweet: OK, full confession, I’ve been guilty of this from time to time but now I’ve found a good balance of between 4 and 5 posts a day. This may be a metric that works for you, but you’ll need to determine that on your own. How do you know? If people start unfollowing you the reason may because you are overtweeting.

4) Balance broadcasting with communicating: this is a biggie for many of us. It’s important to use any social media tool like a telephone. You would never call someone and just blast them with information, right? You’ll give them something, wait for a response and then respond to their question and so a discussion ensues. Use social media as you would a telephone: communicate, don’t broadcast.

5) Comment on current events that relate to your industry: becoming the go-to person for everything related to your industry is what most of us aspire to. Keeping apprised of what’s going on in your industry is important and then, sharing the highlights or most significant items with your followers will go a long way toward growing your popularity.

6) Recommend helpful resources: much like current events, you want to offer helpful resources to your followers. This might not be appropriate to every market, but for the majority of us this works very well. Again, the more you can become a resource the more you will grow your popularity on Twitter or, for that matter, any social media site.

Many people hop on to Twitter thinking it’s a numbers game when it really isn’t. You can have a Twitter-tribe of millions and not gain the same kind of social media success that you would with only 1,000 followers. The wisdom of the crowd knows that it’s not always the size of the audience that matters but how engaged they are in you and your message. Find the balance that works for. You’ll be glad you did.

Book Deals: What’s Selling In Nonfiction (7.06.10)

July 6th, 2010

This weekly list covers prescriptive nonfiction books. For more details on publishing deals – including agents, editors, publishers, and book descriptions – visit PublishersMarketplace and subscribe to the Deals Report

BUSINESS/FINANCE/INVESTMENT

ONE SIMPLE IDEA: Become Rich and Successful While Letting Others Do the Work
Stephen Key

THE CREATIVE CONSPIRACY: How the Science of Collaboration Can Transform Your Organization
Leigh Thompson

REVERSING THE SLIDE: A Strategic Guide to Turnarounds and Corporate Renewal
James Shein

THINKING INSIDE THE BOX: Recognizing and Overcoming the Innovation Barriers in Your Organization
David Owens

COOKBOOKS

EVA’S KITCHEN: Cooking with Love for Family and Friends
Eva Longoria Parker

SIMPLY MING ONE-POT MEALS: Quick, Healthy & Affordable Recipes
Ming Tsai

HEALTH/FITNESS/DIET

PHYSIQUE 57
Tanya Becker and Jennifer Maanavi

ULTIMATE VOLUMETRICS
Barbara Rolls, Ph.D

HOW-TO

SEWING WITH OILCLOTH
Kelly McCants

REFERENCE/GENERAL/OTHER

GETTING IN: The Zinch Guide to College Admissions and Financial Aid in the Digital Age
Steve Cohen, Anne Dwane, Michael Muska and Paulo de Olivera

BURNED IN: Reflections on Maintaining the Fire to Teach
Luke Reynolds, Jennifer Reynolds, and Dr. Audrey Friedman

RELIGIOUS/SPIRITUAL/METAPHYSICAL

CLOSE ENOUGH TO HEAR GOD BREATHING
Greg Paul

SCIENCE

THE MATHEMATICS OF LIFE
Ian Stewart

THIS IS YOUR BRAIN ON LOVE: The Neuroscience of Love, Sex and Relationships
Kayt Sukel

Book Deals: What’s Selling In Nonfiction (6.29.10)

June 29th, 2010

BUSINESS/ FINANCE/INVESTMENT

THE CONSULTING BIBLE
Alan Weiss

MARKET MIND GAMES
Denise Shull

DEBUNKERY: Profit From Seeing Through Wall Street’s Myths
Ken Fisher

DEMAND: What We Want, What We Get, And How the Connection Drives the World Economy
Adrian Slywotsky with Karl Weber

WEB 2.0 JOB FINDER: Fortune 500 Hiring Pros Reveal Winning Strategies to Get the Job You Want
Brenda Greene and Coleen Byrne

HEALTH/FITNESS/DIET

THE TRAUMA TOOL KIT: Healing From The Inside-Out
Susan Pease Banitt

MD’s FROM FATIGUED TO FABULOUS
Eva Cwynar with Sharyn Kolberg

HOW-TO

TOTALLY TOGETHER
Stephanie O’Dea

PARENTING

THE RADICAL SABBATICAL
Joanne Kraft

WHAT’S POSSIBLE FOR MY CHILD?
Anat Baniel

CONFESSIONS OF A TEENAGE ACCOMPLICE: Insider Strategies, Advice and Secrets on How to Deal with What Your Kids Won’t Tell You
Vanessa Van Petten

RELIGIOUS/SPIRITUAL/METAPHYSICAL

ROUTE TO CHRISTIANITY
Jonathan Phillip

GETTING BACK UP WHEN LIFE KNOCKS YOU DOWN
Jeremy Kingsley

AMAZING GRACE: True Stories of the Power of Faith
Tom Hallman, Jr.

SCIENCE

THE MORAL MOLECULE: Vampire Economics and the New Science of Good and Evil Professor
Paul Zak

ANIMALS BEHAVING BADLY: News from The Other Side of Cute
Linda Lombardi

SELF-HELP/ADVICE/RELATIONSHIPS

BEATING THE G.I. BLUES: The Military Spouse’s Guide to Living Well with Uncle Sam
Bonnie Stone

WHEN SOMEONE YOU LOVE CAN’T REMEMBER
Cec Murphey

THE SOLUTION
Lucinda Bassett

EMOTIONAL MUSCLE
Lucinda Bassett

JOLT YOUR LIFE
Phil Cooke

    • About Me

        Laura Cross
    • I'm Laura Cross, author, ghostwriter, freelance book editor, writing coach, and owner of Scenario Writing Studio I have researched, edited, and ghostwritten numerous nonfiction books on various topics, and developed winning book proposals that helped clients land six-figure book deals. I specialize in helping business leaders, entrepreneurs, and experts develop bestselling nonfiction how-to and self-help books. My clients have appeared on "Oprah", and been featured in Publishers Weekly, and The New Your Times book section, and on Amazon's bestseller list.
      Contact me at: Laura @ ScenarioWritingStudio . com

      Unless otherwise indicated in the individual post, I have no connection with the publishers or authors, nor have I received any compensation for the books reviewed on this site. The opinions expressed on this blog are my own.