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10 Strategies to Write a Bestselling Nonfiction Book

  1. Help the reader solve and fix a problem or make the reader’s life better in some way.
  2. Know your reader and write for him in a casual conversational tone, as if sitting across the table from one another.
  3. Deliver a transformational experience, not just informational. Provide an emotional experience that impacts the reader’s life.
  4. Help the reader incorporate your method, strategy and suggestions into her life by providing exercises, checklists, and other ways to take action.
  5. Create a connection with the reader with a website or blog where she can be part of a community that interacts and provides additional resources.
  6. Create a brand and a core message. Be consistent in all your deliverables.
  7. Be aware of the market: other successful books in your genre, lifestyle changes and reader’s needs  – and create a book that fits into the market.
  8. Fill a gap in the market. Find a special niche within the subject that is not being addressed or a position that has opened up due to out-of-date, inaccurate, or poorly written books on the topic.
  9. Pre-Test the material by conducting audience and peer reviews and tweak the content as necessary.
  10. Develop synergistic add-on products such as reports, podcasts, videos, and seminars.

Related posts:

  1. You, Too, Can Write A Bestselling Title
  2. 12 Tips for Designing A Bestselling Book Cover
  3. 12 Tips to Maximize Your Nonfiction Book’s Sales Potential
  4. Why You Must Know How To Write A Compelling Book Proposal

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Posted on Tuesday, September 15th, 2009 at 9:41 am.
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    • About Me

        Laura Cross
    • I'm Laura Cross, author, ghostwriter, freelance book editor, writing coach, and owner of Scenario Writing Studio I have researched, edited, and ghostwritten more than 30 nonfiction books on various topics, and developed winning book proposals that helped clients land six-figure book deals. I specialize in helping business leaders, entrepreneurs, and experts develop bestselling nonfiction how-to and self-help books. My clients have appeared on "Oprah", and been featured in Publishers Weekly, and The New Your Times book section, and on Amazon's bestseller list.
      Contact me at: Laura @ ScenarioWritingStudio . com
      Check out my script writing blog About A Screenplay.

      Unless otherwise indicated in the individual post, I have no connection with the publishers or authors, nor have I received any compensation for the books reviewed on this site. The opinions expressed on this blog are my own.