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Marketing Tips: Essential Components Of Your Media Room

If you want to promote your book or build your platform by making yourself available to the media, an online media room is essential. A media room is an online media kit that provides information to journalists, radio hosts, and television producers who are looking for experts for their publications or shows. What should be included in your media room?

  • A list of topics you speak on
  • A selection of pull-quotes
  • Sample interview questions
  • Media coverage and clippings (articles, video clips, podcasts)
  • Testimonials
  • Book reviews
  • A calendar of your upcoming events (speaking engagements, attendance at conferences)
  • Photos of you (a combination of headshots, full body, and active shots)
  • Photos of your products and books
  • Your logo
  • Press releases and news releases
  • Articles you have written
  • Your biography
  • Client list
  • Company overview
  • Contact information (including links to social media profiles, personal contact information, and your agent or booking contact)

You can host your media room on your own website or blog. Instant Media Kit also offers professionally hosted media rooms.

YOUR TURN: If you’d like to share your online media room with other authors, be sure to leave a link in the comments section.

Related posts:

  1. Marketing Tips for Authors: Getting Into “Entrepreneur” Magazine
  2. Marketing Tips for Authors: Getting on “Oprah”
  3. Marketing Tips For Authors: Your 10 Point Website Check-Up
  4. Marketing Tips For Authors: Social Networking On Blogs
  5. Marketing Tips For Authors: Writing Articles For Online Distribution

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Posted on Tuesday, December 1st, 2009 at 9:20 am.
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2 Responses to “Marketing Tips: Essential Components Of Your Media Room”

  1. Jean Says:
    December 2nd, 2009 at 7:29 am

    Thanks for this handy info. I like to plan ahead!

    Jean
    http://write2ignite.wordpress.com

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  2. Laura Says:
    December 2nd, 2009 at 7:48 am

    Hi Jean – many writers build the components of their online media kits over time. Creating a plan of action is the first step to launching a media room. Good luck and have fun with it!

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    • About Me

        Laura Cross
    • I'm Laura Cross, author, ghostwriter, freelance book editor, writing coach, and owner of Scenario Writing Studio I have researched, edited, and ghostwritten more than 30 nonfiction books on various topics, and developed winning book proposals that helped clients land six-figure book deals. I specialize in helping business leaders, entrepreneurs, and experts develop bestselling nonfiction how-to and self-help books. My clients have appeared on "Oprah", and been featured in Publishers Weekly, and The New Your Times book section, and on Amazon's bestseller list.
      Contact me at: Laura @ ScenarioWritingStudio . com
      Check out my script writing blog About A Screenplay.

      Unless otherwise indicated in the individual post, I have no connection with the publishers or authors, nor have I received any compensation for the books reviewed on this site. The opinions expressed on this blog are my own.