Nonfiction Ink

Marketing Tips for Authors: Getting Into “Entrepreneur” Magazine

Does your author expertise revolve around business topics? If so, a feature in Entrepreneur magazine can help expand your platform. Here are three steps to follow to increase your chances of landing a spot in the magazine:

1. Read several issues of the magazine to understand what type of features and columns are covered. Entrepreneur is available at most newsstands and bookstores or via the magazine’s website. A few of the topics the magazine reports on include:

In-depth articles examining how a current business issue affects small businesses
Psychological topics, such as “Are your shortcomings killing your company?”
How-to articles, such as “How to get your product into Wal-Mart”, “How to bounce back from a business failure”, and “How to stay healthy and fit despite the demands of your business.”
Money topics, including business financing, financial management, and personal financial issues – for example “Unusual ways entrepreneurs are financing their businesses.”
Marketing & Sales topics, such as “Getting your product on a reality TV show.”
Management and Operations issues, such as “Should your restaurant ban children?”
Technology issues, such as “Should you send your IT person to hacker bootcamp?”
Profiles of entrepreneurs focusing specifically on what is innovative about their company.

2. Contact each appropriate editor (listed on the masthead) introducing yourself as an expert and available source, and provide a list of topics you are qualified to speak about, an overview of your credentials, and highlights of your media experience.

3. Ask for permission to add the editor to your notification list for News Releases and be sure to email an informative, newsworthy release each month.