Posts Tagged ‘Books For Writers’

BOOKS FOR WRITERS: Guerrilla Marketing For Writers

April 2nd, 2010

By Jay Conrad Levinson, Rick Frishman, Michael Larson, and David L. Hancock

Guerrilla Marketing For Writers offers proven, non-traditional marketing tactics to help authors sell their books before and after publication, based on the “The Fifteen Most Important Marketing Secrets”:

1. Content that delivers
2. Commitment to a marketing program
3. Investment in your marketing campaign
4. Consistent marketing
5. Displaying confidence
6. Patience with your marketing plan
7. Using an assortment of marketing strategies
8. Understanding that profits come subsequent to the sale
9. Providing convenience for customers
10. Adding an element of ‘amazement’ to your marketing
11. Measuring the effectiveness of your marketing campaign
12. Involvement with readers
13. Interdependence between you and your alliances
14. The technology and skills to promote
15. Consent from the people you market to

The authors begin with an overview of how the publishing industry works and then delve into the most powerful weapons in your arsenal for selling your book:

  • You
  • Your Networks
  • Word of Mouth
  • Viral Marketing
  • Platform
  • Talks
  • Tours
  • Publicity

The book details 100 low-cost and no-cost marketing strategies including: your elevator speech, TV, radio, and print interviews, satellite tours, media/speaker’s kit, press releases, strategic alliances, webcasts, giveaways, surveys, reading and discussion groups newsletters, articles, audio, and video. Each strategy is accompanied by “guerrilla tactic” tips, such as this one related to business cards, “Double the width of your card and fold it in half, so you have four sides for information. And if you leave it flat – voila! – it’s a bookmark.”

The authors intersperse real-life “war stories” throughput the text and include an information-packed resource section with a Sample Media Kit, a Publicity Campaign Timeline, a detailed Publicity Questionnaire, and a list of the Top 100 Markets in the U.S. For authors needing a few more marketing “weapons”, Guerrilla Marketing for Writers delivers.

Five Questions with Linda Joy Myers, Author of “The Power of Memoir”… plus Book Giveaway

April 1st, 2010

For twenty-seven years Linda Joy Myers has been a therapist in Berkley. Using this experience and her MFA in Creative Writing from Mills College, Myers offers memoir writing as healing workshops around the country.

Linda’s personal memoir work has taken many forms. She portrayed her life in paintings, collages of family photos, and poetry before deciding to embark on a prose memoir. The decade long journey led to her memoir Don’t Call Me Mother and ultimately to The Power of Memoir.

Q:  Tell us about your current book The Power of Memoir.

The Power of Memoir presents an innovative step-by-step program to help people use memoir writing for healing and personal transformation. Drawing upon the turning point and timeline techniques, the writer uncovers the most significant, life-changing stories to create a basic structure for the memoir. In another chapter, psychological issues are addressed such as family dynamics, roles, and rules, the psychology of writing a memoir, the inner critic, and balancing dark and light stories. Skills such as building scenes and creating the narrative arc are useful not only to write well, but to facilitate the healing process. A discussion about agents and the publishing process gives readers practical tips for taking their completed memoir to the next level. There are chapters on meditations, and affirmations, and suggestions for how therapists can use writing to help clients to heal and understand themselves better.

My inspiration for the topic of writing and healing came from the research by Dr. James Pennebaker on the healing power of writing stories.  After I found the research, I began teaching therapists how they could use writing to help clients, amazed by the stories that emerged from people who were not “writers.” These stories and my curiosity about how writing helps to create change and resolve psychological issues and trauma, eventually led to my first book Becoming Whole—Writing Your Healing Story. I discovered that the concept and practice of writing to heal appealed to many people. Now that I’m traditionally published, the word will go out to even more people. It’s exciting to be sharing this wonderful research about the power of writing to heal.

Q: How did you get started as a writer?

I didn’t intend to write a memoir, a book. I just wanted to capture the stories of my mother, grandmother, and great grandmother, and other people in my life who had loved me or saved me. The thought of writing a book was terrifying. I knew stories of 19th Century life from my great-grandmother, and I’d heard  my grandmother’s stories and knew only a little about my mother’s. I spent time writing fictionalized stories about them, until one day a mentor said that I should be writing my own story. I nearly fainted. What—expose myself like that? I’d been taught that children should be seen and not heard, and not to air the family laundry! So it took a long time to find myself and give myself permission to write my own story.

I’d first begun my autobiographical stories through painting and etching, then moved into poetry and prose. I realized that the deeper story was falling through the cracks of the other art forms, and prose integrated the things that were not being said. I wrote my memoir by focusing on the individual stories and chapters. My inner critic was pretty vicious, so quite a few times I stopped writing, trying to give it up, but, the darn book idea would chase me and refused to leave me alone. Finally, I faced the demands the book was making on me, and got brave enough to finish it! It was very healing for me to complete it and finally have it published. It completed my healing process.

Q: How did you land your book deal?

My first two books—Becoming Whole and my memoir Don’t Call Me Mother were self-published. Two friendS and I created a publishing company, and determined to create books that people would respect. We learned about the publishing business, marketing, and distribution. I hired people to edit my books, investing quite a lot of money for this step, as I wanted to create high quality books; I hired design and layout people to help the books come into full flower. I belonged to a self-publishing group and a forum, where I continued to learn more about the publishing business.

Last year, thanks to my continued work in the writing as healing area, and founding The National Association of Memoir Writers, an agent took an interest in Becoming Whole and wanted the ideas in it developed and published. So I wrote The Power of Memoir and it’s now published through Jossey-Bass publishers! I’m thrilled to have an agent and a publisher after all those years of doing it on my own. However, it’s useful for authors to understand how the publishing business works. All authors need to understand how their book fits into the book world so they can have realistic expectations about what happens when looking to be published and afterward. It’s a long journey that involves hard work, but I enjoyed it all. It helped me when my book was published by a large publisher to be aware of how to behave and respond to the demands of an editor, the publicity department, and other people involved in a publishing company. Publishing is a business and writers need to understand that.

Q: What is your writing process?

I have two ways to approach writing—one is the inspirational one, where I tune into what is arising in me, the ideas that beg for me to write them down. I grab my journal, an envelope, or scrap of paper to capture them! Ideas can come from anywhere at any time, and as creative artists, we need to be alert to all the possibilities. Some people audio tape their ideas while driving.

The other method is to sit down and focus my mind on writing. This does not mean the idea comes out the way I was thinking about it, but it is a draft, a place to start. An author said at one of the book readings I attended that we do not have anything to react to, nothing to develop until we have our first words on the page. I used to get stuck, feeling that each precious word had to lead somewhere meaningful and important. Once I relaxed that expectation, I found myself being even more creative. I could let go and be freer in my creative process.

Now, I totally believe in being okay with the “bad first draft” concept. When we are too concerned about every word, and edit before we even know the flow of our ideas, we block the flow of creativity. We need to discover what methods work for us. I’m used to being in tune with the creative flow thanks to my background in music and art. I also wrote poetry for several years. Journaling can also lead to useful pieces that can be edited and entered into the computer as a whole new idea or story. There are so many ways to write!

As I mentioned in the previous question, I do use an editor along the way. I have a friend who’s an editor and I’m part of a writing group that meets once a month. Each person offers different kinds of feedback, but having the group helps with deadlines.

Q:  Are you working on your next project and can you tell us about it?

I’m putting together ideas for a book that will help young adults write a memoir. My agent has created a wonderful organization called “Capitol City Young Writers” that presents programs for young people to help them learn about writing and give them a head start. A long time ago, I worked I with families in crisis, and I enjoyed working with the youth in those families. I found them to be creative, awake, and turned on by life, and they were the ones who saw beyond the myths of family, something I discuss in The Power of Memoir. Young people already have lots of stories. Even a ten year old has stories. I hope to offer a foundation of ideas and skill that will encourage young writers.

And I have written a novel about World War II called Secret Music. I took the basic emotional truths from my own life and interwove them into characters and situations that interested me. In this case I wanted to learn more about the Kindertransport children, the 10,000 children who were rescued from Germany and Czechoslovakia in 1938-39 and sent to England. I’d always been interested in that era, so I enjoyed the research in the library, online and in Germany and England. It’s good to love what you are writing about, as writing a novel takes a long time. It’s different from memoir, in that you don’t know the plot yet! When the young adult book is done, we’ll see about getting Secret Music into the world.

BOOK GIVEAWAY:

Leave a question for Linda Joy in the comments section (by 5:00pm Friday, April 2nd) for a chance to win a free copy of her latest book The Power of Memoir. The winner will be selected by random.org.

BOOKS FOR WRITERS: The Business of Books by Claudia Suzanne

March 26th, 2010

The Business of Books in an exceptional resource. Author Claudia Suzanne covers the entire process of getting a book to market: developing the concept, research, pitching, landing a book deal, writing, editing, book design, production, distribution, fulfillment, and marketing and promotion. Suzanne also provides an insightful explanation of the three publishing options (traditional publishing, self-publishing, and vanity presses/subsidy publishers) and an extensive and useful list of links and resources. A great book I can recommend to both clients and students to help them gain an understanding of the book industry.

BOOKS FOR WRITERS: Bulletproof Book Proposals by Pam Brodowsky and Eric Neuhaus

March 12th, 2010

Written by a respected literary agent and a published author, Bulletproof Book Proposals provides succinct, clear, to-the-point instructions for crafting a winning book proposal. Authors Brodowsky and Neuhaus break the process into 10 simple steps:

* Defining your idea
* Choosing a title
* Crafting the opener
* Defining your market
* Analyzing the competition
* Developing a platform
* Selling yourself
* Creating chapter outlines
* Writing sample chapters
* Packaging your proposal

    with exercises to help you accomplish each step effectively.

    While there are numerous resources available that teach writers how to develop a compelling book proposal, what sets this book apart from the rest is the inclusion of 12 real-life book proposals that successfully landed book deals. Each proposal includes commentary from the author, editor, and agent on why the proposal sold – making Bulletproof Book Proposals an invaluable resource.

    BOOKS FOR WRITERS: Time To Write by Kelly Stone

    March 5th, 2010

    Aspiring authors often put off writing a book because they can’t seem to find the time.

    In Time To Write, author Kelly Stone offers practical advice and solid methods, along with a heavy dose of inspiration, to help writers stop procrastinating and get to writing.

    With tips from more than 100 successful authors, Time To Write is packed with valuable information on:

    * Time management
    * Creating a writing schedule
    * Action plans
    * Motivation strategies
    * Establishing writing routines
    * Outlining and achieving goals

    Warning: once you read this book you’ll have no more excuses for not finding the time to write.

    BOOKS FOR WRITERS: Making The Perfect Pitch by Katherine Sands

    February 5th, 2010

    Literary agent Katherine Sand’s book Making the Perfect Pitch offers a series of short articles and tips from top literary agents designed to help aspiring authors “catch a literary agent’s eye”. The chapter on “Pitching Collaborative Projects” is an informative and enlightening overview on the topic, but the short chapter on “How To Find and Contact an Agent” is too basic – most writers searching for agents will require more extensive detail on the subject.

    This book is not a step-by-step guide on how to craft a pitch (the query letter, the synopsis, the book proposal); the book’s strength and value lies in the significant insider information provided by literary agents on what they look for in a pitch, their preferences, dislikes, and advice about pitching “do’s and don’ts”. You’ll get insights from 40 well-known and respected literary agents and experts, including Donald Maass, Jane Dystel, Michael Larson, Sheree Bykofsky, Jeff Herman, and Harvey Klinger.

    BOOKS FOR WRITERS: Line By Line: How To Edit Your Own Writing by Claire Kehrwald Cook

    January 29th, 2010

    Line By Line: How To Edit Your Own Writing demystifies line editing and enables authors to polish their own manuscripts. Author Claire Kehrwald Cook walks writers through the process step-by step from how to read and evaluate a sentence, to how to condense sentences to succinctly and clearly convey meaning. Along the way she tackles all the usual suspects: weak verbs, prepositional phrases, modifiers, structure, ambiguous words, parallelism and correlative conjunctions, punctuation, and subject-verb disagreement.

    Most helpful are the extensive glossary of ‘questionable word usage’ and the numerous examples that help guide readers during editing. Used alongside a good book on grammar (such as Mignon Fogarty’s Grammar Girl’s Quick & Dirty Tips For Better Writing) and a professional developmental editor, Line By Line is a valuable resource for any writer wanting to craft a well-written manuscript.

    BOOKS FOR WRITERS: Negotiating A Book Contract by Mark L. Levine

    January 22nd, 2010

    If you’re an author seeking a traditional publishing deal you should be aware that publishing contracts are negotiable. Negotiating a Book Contract is the best book I’ve read on the subject. Writer Mark Levine provides a comprehensive, clear and concise overview of every element found in a publishing contract, including royalties, advances, subsidiary rights, manuscript delivery obligations, termination rights, and options. Levine highlights the most important clauses and identifies which points are easy to negotiate and which are more difficult.

    The detailed ‘Sample Letter of Comments’ is invaluable for authors to follow when requesting changes to their own contracts. The new revised 2009 edition of the book adds a section on Internet works and electronic rights. Even if you have a lawyer or literary agent representing you in your publishing negotiations, it’s well worth having a copy of Negotiating A Book Contract on hand while reviewing your own contract.

    BOOKS FOR WRITERS: Publish Your Nonfiction Book by Sharlene Martin and Anthony Flacco

    January 8th, 2010

    51gccugxVFL._SL160_I’m a fan of author Anthony Flacco (The Road Out Of Hell; A Checklist For Murder) and when I discovered he had co-written a book on publishing nonfiction, I grabbed a copy eager to learn what “insider’s” knowledge he would share.

    Publish Your Nonfiction Book is designed specifically for writers pursuing traditional publishing. Flacco and Martin cover the twelve main types of commercial nonfiction, outline why it’s essential to become an expert in your field (however, the overview they provide of the necessary steps to build an author platform is very basic – a whole book could be written on this topic), give tips on presenting yourself to a literary agent, explain how the publishing industry works and how to decipher a book contract, and lay out a marketing campaign to promote your book once it’s released – including producing a book trailer, handling interviews and hiring a publicist. The authors even include a schedule for completing the writing of your manuscript.

    The six chapters devoted to developing and submitting the book proposal and query letter are thorough – providing extensive tips, strategic advice, samples and insights into how to craft and present a winning pitch. The only low point in the book is the chapter on self-publishing options. The authors incorrectly portray publishing via subsidiary publishers and vanity presses as a form of self-publishing; a mistake many mainstream publications make but I am surprised to find it printed in a book released by an established publisher (Writer’s Digest) and authored by an experienced writer and a successful literary agent. In a book focused on helping commercial nonfiction writers navigate the path to traditional publication, I wonder why a chapter on self-publishing was even included. This one small imperfection aside, Publish Your Nonfiction Book is a valuable, enlightening and informative resource, providing clear and concise strategies any nonfiction writer can follow to achieve publication.

    BOOKS FOR WRITERS: “Become A Real Self-Publisher” by Michael N. Marcus

    December 17th, 2009

    51hDyNH08oL._SL160_Many first-time authors are confused and mislead by the term “self-publishing”. Vanity presses and subsidy publishers market their services as “self-publishing” and mainstream media even refers to these companies as “self-publishers”. But the truth is – if you’re not the publisher (with your own publishing company), than you are NOT a self-publisher – you are an unfortunate victim of a vanity press or subsidy publisher (that has tricked you into believing you’re self-published) and your chances for having a successful book and writing career are greatly diminished.

    Become a Real Self-Publisher reveals why you should avoid vanity presses and subsidy publishers and shows you how you can easily become a real self-publisher. The author covers everything from setting up a business, obtaining an ISBN and bar code, and copyright and Library of Congress registration, to cover design, hiring and working with an editor and typesetter, developing a website, and marketing and promoting your book.

    YOUR TURN: Have you used this book to guide you on your self-publishing journey?

      • About Me

          Laura Cross
      • I'm Laura Cross, author, ghostwriter, freelance book editor, writing coach, and owner of Scenario Writing Studio I have researched, edited, and ghostwritten numerous nonfiction books on various topics, and developed winning book proposals that helped clients land six-figure book deals. I specialize in helping business leaders, entrepreneurs, and experts develop bestselling nonfiction how-to and self-help books. My clients have appeared on "Oprah", and been featured in Publishers Weekly, and The New Your Times book section, and on Amazon's bestseller list.
        Contact me at: Laura @ ScenarioWritingStudio . com

        Unless otherwise indicated in the individual post, I have no connection with the publishers or authors, nor have I received any compensation for the books reviewed on this site. The opinions expressed on this blog are my own.