After witnessing the major wildfires over the past five years in the Western United States, it seems that further public campaigns are required to discourage citizens from doing dumb stuff like tossing their cigarette butts out of their cars’ window when driving. After all, there’s more than ample dry brush fuel out there after rainy seasons with vigorous under brush or weeds and grass build up, and then extreme summer droughts.
Smoky the Bear was a successful public awareness effort, but for the older audiences it is no longer taken seriously enough and this is why a modern public marketing initiative is required nationwide as well as local neighborhood outreach projects to educate everyone out there.
Therefore, how do fire-protection programs build a successful local area public relations programme? The answer is relatively simple and it would appear that fire protection services have to remain in people’s minds when they’re out and about. It also has to reach them at home so they are sure to consider the importance of weed abatement programs and clear the dry brush away from home.
But it’s more than that and it takes a focused effort and a serious look at strategies in public relations. If a Fire Protection Service public-relations strategy fails the repercussions and potential challenges could be tenfold down the road.