Marketing Tips: Essential Components Of Your Media Room
December 1st, 2009If you want to promote your book or build your platform by making yourself available to the media, an online media room is essential. A media room is an online media kit that provides information to journalists, radio hosts, and television producers who are looking for experts for their publications or shows. What should be included in your media room?
- A list of topics you speak on
- A selection of pull-quotes
- Sample interview questions
- Media coverage and clippings (articles, video clips, podcasts)
- Testimonials
- Book reviews
- A calendar of your upcoming events (speaking engagements, attendance at conferences)
- Photos of you (a combination of headshots, full body, and active shots)
- Photos of your products and books
- Your logo
- Press releases and news releases
- Articles you have written
- Your biography
- Client list
- Company overview
- Contact information (including links to social media profiles, personal contact information, and your agent or booking contact)
You can host your media room on your own website or blog. Instant Media Kit also offers professionally hosted media rooms.
YOUR TURN: If you’d like to share your online media room with other authors, be sure to leave a link in the comments section.






