How To Approach Experts
August 7th, 2009In the last post I provided resources for locating an expert for your nonfiction book. Here are a few tips for successfully approaching them.
THE INITIAL CONTACT:
Don’t Feel Intimidated
Most experts – professors, historians, scientists – are often eager to share their expertise and many are used to granting interviews and fielding questions from the media. Remember, you have something to offer as well, your publication will help boost their cause, organization, university or business.
Be Professional
If approached professionally, most people will be happy to grant an interview. It’s appropriate to address a source by his/her formal title (Mr., Professor, Dr.) until you are given permission to be more casual. Give a brief overview of your project: provide your name and your background (if pertinent), describe your book topic, why you wish to speak to the expert, and the expected length of the interview. Be transparent – provide the name of your publisher or self-publishing company, if you are emailing your interview request include links to your website or blog for the expert to see you are legitimate. Let the expert know you will work around their schedule and preferred interview method (email, telephone, or in-person, if feasible) and suggest a few dates and times for the interview (keeping your research deadline in mind.)
Be Prepared
Do your homework: know the expert’s background and area of expertise, as well as the topic you will be discussing. Be prepared for the interview to take place right then-and-there. Many times I’ve contacted an expert to set up an interview and received the response, “Let’s do it now”. Don’t take the chance of losing the interview. Prior to the initial call, know what you want to ask and prepare a list of questions.
Squash Their Fears
Many experts fear being misquoted. Assuage their fears by explaining that you record telephone interviews to ensure accuracy. Give them the option of emailing their answers to your questions, which allows them more time to consider and formulate their words. NEVER EVER NEVER promise to allow an expert to approve your written copy. Never ever – did you get that? Good.
Now get out there and contact those experts!
